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Proven SEO Strategies (Search Engine Optimization)

SEO Services, Boise Id

Rank your site at the top of the search engine, grow your organic traffic, and turn your business into a  24/7/365 lead machine...

Start Gathering Your Ideal Target Clients With Effective SEO...

You didn't build your website to just to have a fancy digital brochure...

If you've been searching  - without success - for a digital marketing agency near me that specializes in SEO for professional service businesses, then look no further!  Dark Matter Strategic's SEO Digital Planning offers proven, results-driven search engine optimization and customer acquisition strategies designed to grow your new customer base and jump start revenues. 


If you want superior results from your local digital marketing DMS's Results Driven SEO is the answer!  With years of proven success, our local SEO service will take your business to the next level, crushing the competition, and exploding company profits!

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What Makes Our SEO For Professional Service Businesses Unique...


Our SEO & Web Development Process

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Website Analysis & Industry Research

You see, the first step in attracting your ideal customer starts with knowing who you are and what makes your company unique. We can tell this story so that it attracts people just like them!


We do an thorough analysis of your website design and of all web pages, as well as conducting research into other companies within similar industries or fields related yours - this helps us create plans going forward focused specifically towards improving upon current online branding efforts, while building new relationships with potential customers along their journey toward becoming long-term, loyal clients!


We will tell your and the company's story in an engaging and effective way to get potential customers to stop surfing the web so they can discover what you have to offer and how you can help them solve their problem.  Prospective customers will connect on a deeper level making them want to do business with you before they even pick up the phone to contact you.

Website Design & Development


We use a team of expert copywriters who are able to create sales-optimized content for your business. This includes designing an engaging website that will attract customers and converting them into loyal clients through compelling web content designed to attract your target market and get you phone ringing!


Beautiful, stylish, custom-built websites, designed with skill and creativity to produce a high converting lead magnet for you and matches our high standards for quality.


We don't rely on our perceptions, we use conversion data to help us analyze the site and make the changes necessary to accurately and effectively motivate your website visitors to contact your company. We use website analytics and traffic data, along with advanced heat mapping tools, to know exactly how people are coming to your site. These tools allow us to create split tests helping us in making adjustments to your campaigns.


We know that businesses are looking for new customers, so we’ve created a plan to help your business grow. We specialize in professional service business lead generation and create custom multi-channel campaigns designed to quickly achieve your goals.


We will deliver  high-quality leads  at an affordable price – all while giving you peace-of mind knowing there's someone on call should anything go wrong or traffic suddenly die down unexpectedly (which happens often).

Search Engine Marketing & SEO

After your website is launched, our local SEO and Search Engine Marketing (SEM) campaigns begin. SEM is another form of internet marketing used to promote your site through paid search or pay per click (PPC) advertising.


As a company, you need to present the best image on every social media platform where your potential customers "live". We will optimize these sites for search engine optimization (SEO) so that people can find out more about what it is exactly that makes you great and how they will benefit from using your services or products!


Once we have a good understanding of your social media presence, we launch your targeted SEO campaigns with press releases, content and outreach marketing, link building strategies, and possibly SEM.  The goal is to increase your website’s ranking and move up in organic searches. 


Google's algorithms are smart and tough.  You need to do the right amount of SEO, at the right time to be effective - good quality content, word count, relevant backlinks, citations, GMB fully optimized etc.  You want to be aggressive but not too aggressive or Google will "correct" you behavior very quickly.  If you are too relaxed in your SEO and you will get left behind by the competition.  It takes an expert, with years of experience, to give you just the right mix and keep your site moving up in the rankings.

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We Care About You & Your Success

We Are Committed To Getting Results For YOU & Your Team!

We are a very different type of professional service lead generation company compared to most lead providers out there. We’re loyal and committed to just one company in any given area, in a particular industry. We act as a partner with our client and have your best interests at heart. We customize our process to make sure that it works to the highest level for you, our client.  We’re not just a lead supplier, we’re your advocate, we're your cheerleader and we're a business partner. We don’t achieve success unless you achieve success!

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Why Would You Want To Work With Our Team To Optimize Your SEO...

If you've used some of the other local SEO "experts" in the past, you've probably been disappointed (I know I have...).  You spend a lot of you're well-earned money on strategies that don't get you results in a timely manner only to be let down time after time. 


I mean, I guess, they’re good at what they do... They never promised they would get to to #1 on Google, let alone page one, just that they would improve you rank on Google... so I guess we got what we paid for....


At DMS we do things very differently from the other SEO companies.  When you compare our SEO results to the competition's it's not even fair...


We use strategies and tactics that most SEO "experts" either don't know and don't stay educated or are too lazy to implement into your campaign and website.  These are not the latest tricks and "hacks" that work for a short time but are quickly discovered by the Google spiders and blocked. 


We're continuously investing time and money into learning the newest and most effective strategies and tactics from industry leading search engine experts.   As a full-service marketing agency we take wholistic approach to your SEO creating optimized lead gen, search engine, and social media campaigns that get you long lasting, profitable results.  They have been tested and proven to work to get your site ranked high and keep it ranked high on Google, Bing, Yahoo, and the other search engines. 


However, if Google does change it's algorithms, and your ranking begins to slip, we know exactly what to do to get it back to where it was, and keep it there, or get it moving up the rankings again.  We monitor what's going on with the search engines and invest in staying up to date on what to do when things change so we can stay flexible and be ready to modify our approach at a moment' s notice.


All that being said, you have to have the right expectation for what SEO is and how long it's going to take to see results.  A lot of the competition doesn't set reasonable expectations right from the start.  We operate from a position of integrity and ethics to help us guide you to understand the SEO process.


SEO Takes Time...


Pure and simple.  It takes time to see results from your SEO.  In a competitive market/niche it could take a year or more to get you on the first page and/or to the #1 spot.  It all depends on what you have in place and where your web presence is currently.   How much work is required to get your site, your social media and your digital footprint (if you choose to enlist us for those services also) to the level of the competition and what it will take to outperform them...?


Yes, our team of experts using our proven strategies may be able get you to the top of the search engines in 60-90 days, again depending on the market, the niche, the competition and what you have in place already.  We just want you to have very realistic expectations for your SEO campaign.  This will be a major point of emphasis before we bring you on as a client.


Our happy, satisfied clients will tell you, we are really good at what we do - developing and executing marketing campaigns, lead generation, SEO, website design and development, content creation, social media marketing - and you will quickly see a significant return on your investment resulting in consistent, long term revenue growth and greater profit for your business.


Your results will be significantly better than our competitors because your prospective customers and clients will be better qualified and ready to buy what you have to offer.  They are serious buyers not flakey tire kickers wasting you and your sales staff's time and energy.  Higher Performance, Better Results, Greater Revenue...Dark Matter Strategic.

How Do You Qualify To Work With Us...?


Our Digital SEO services aren't always right for every business.  We may not fit within your practices, philosphies, or budget.  We only want to work with reputable companies and ethical, professional entrepreneurs.  We're not the cheapest, but we're not the most expensive either.  We are committed to helping you grow your business and getting results for our clients, which is way we are so well known in the Digital World. 


But in the end, we may just not be a good fit for you and your business or you for our business.  We understand that, which is why we do an exhaustive Discovery Process before we bring any business on as a client.


Therefore, your reputation, the quality of the work you offer, and how driven and hungry you are to grow your business are vitally important to our working together. Again, we need to be a good fit for each other to work together.


1.) You Must Have a Great Reputation Locally & In Your Industry...


Our clients have outstanding reputations and provide a standard of service unmatched by their competition. We only work with businesses that have a great reputation and are built on a foundation of ethical principles and practices, online and off, OR have testimonials from their clients and customer that can support their reputation for doing quality work.


Local SEO works well with businesses that offer great customer service.  That why we take our time to carefully screen potential businesses before bringing them on as a client. This ensures that we maintain the trust of those we work with and sets us a part as one of the top SEO firms in North America.


2.) Well Established, Driven & Motivated To Grow Their Business...


To become a client for our SEO services, your business needs to have been operating in your industry for at least 2 years.  You need to have the infrastructure, resources and team in place to scale your business as more qualified buyers enter your pipeline.  Finally, you are hungry and motivated to double your business in the next 12 to 18 months.


The influx of business doesn't happen overnight.  But, you need to have the plans and systems in place, as well as, the flexibility and scalability to expand quickly as new client and customers start blowing up your business.


3.) Willing & Able to Invest in Your Marketing...



In order to maximize your SEO and marketing efforts, you need to be willing, and have the funds available, to invest in your marketing.  Your mindset should be "this is a long-term investment in my business." 


Marketing, SEO, and lead generation is a process and, while we will work our butts off to get you quick results, it may take time to achieve the goals of the campaign.  You need to have patience and reasonable expectations. 


You don't put on 40 lbs. over the years, go to the gym for a week and expect to lose it all, right?  It's the same way with marketing. It takes time and consistent effort to see massive results. This is a long-term commitment (just like keeping the weight off) not "we're going to try it out for 30 or 60 days."  If that's your mindset, don't waste our time and your money.


However, if you invest in your business and our proven marketing systems and strategies you will see a HUGE return on your investment and you will be very happy, very quickly!

The DMS Process & System



Successful lead generation begins with solid strategy and a proven system.  Lets get started!

1. Lead Generation Strategy

The best lead systems won't work unless you put the time and effort in at the beginning to understand your target market, define your ideal customer and identify what your customers have in common.  Most lead generation companies don't do a deep dive into customer demographics or psychographics, and therefore, you don't get optimal results. 


If you really want to make an impact in the marketplace you need to examine the process thoroughly before getting started.  Strategy and planning comes first. That's why in phase one we dive deep into the market, the competition,  and the customer before we pull the trigger on your lead generation campaign.  We want to give ourselves the best chance of hitting our objective right out of the game!

2. Campaign Launch

Once we understand the customer and the market and have created an effective, targeted message that will get results, the next step is to create and launch your local lead generation marketing campaign.


We customize every campaign to your needs, market, niche and objectives, so no two campaign are ever the same.  We are committed to producing high-quality leads to our clients so we focus on attracting leads that are in the buyer's journey, with the intention of purchasing what you offer, and dominate local search engine markets like Google and Bing, since this is where most people (99%) search to find your business, signaling their intent to buy.


We specialize in generating high-quality professional service leads - insurance, medical, financial, legal, engineering, accounting, SaaS, marketing, etc.. By combining industry expertise with years of marketing experience we create effective lead generation campaigns that get phenomenal results, providing you with qualified, exclusive leads. 

3. Campaign Development

Once the campaign's been launched the hard work is just beginning. We’ll continue to nurture and develop it over time, deploying new creative elements, tweaking the messaging, and monitoring campaign analytics. The goal is to create a steady stream of qualified prospects that can be nurtured into long-term repeat customers or referral sources. Eventually, this will become a fire hose that you can turn on and off to bring in revenue at will


To ensure we're getting the results we expect, we regularly run split tests (A/B testing) on every aspect of the campaign.  From website headlines to graphic layouts to images to copy. This allows us to continually optimize the results of your lead generation campaign.  Whether we’re launching new campaigns or redesigning existing websites, landing pages and lead magnets, we are working to get you extraordinary returns.

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4. Revenue & Profit Maximization

Most lead generation companies just give you the leads and say, "Good Luck"! We run our agency very different than most of our competitors. We’ll work with you to take those leads and turn them into long-term, repeat customers through the lead nurture and customer acquisition strategies that we’ve perfected working with many happy, satisfied clients.


We operate more like a business partner than solely a lead provider, and thanks to our proven business model, your superior, qualified leads are exclusive to you. 


That means we're invested in your success and will go above and beyond to help you achieve your goals.  We offer world-class beginning-to-end service and help turn prospects into leads and leads into profitable customer relationships. Heck, we’ll even celebrate with you when you hit your revenue goals!

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Dark Matter Strategic. The Invisible Force Behind Your Marketing Success!

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