Tips On Social Media Content Optimization:

Promoting and advertising on social networks may seem easy. But, are your posts really working? That’s the tricky thing about marketing through these channels: what may seem like a clever or interesting post to you might not appeal so much to your audience.

To create a successful social media campaign, you need to think about content types, imagery, tone and messaging. You need a marketing plan that targets the right people with the right content at just-the perfect time and the right platform in order to maximize your reach.

1.Create Humor and Pull the Heartstrings

Humanizing your brand is important in 2022 as consumers seek out brands that take a stand on social issues and show they care about key values. Whether it’s funny memes or touching videos, evoking emotion will help establish empathy with potential customers.

Companies that connect with their followers on a deeper level are more likely see repeat comments and shares, and likes - even if it is just a silly GIF or meme!

 2. Invite Followers Into the Business

Humanized content is the best way to show customers that you are real people. Stories and videos of management and staff will help them relate more with your brand. You don't want to your brand to appear corporate and stiff. Doing this will make your brand appear as a thing and won't have human authenticity.

These are tactics that will give your audience an insight into your brand:

• Content that is posted by individual staffers on rotation to show your different departments and their personalities.
• Do a live demonstration of your services or products
• A ‘day in the life’ video
• Post goofy photos or memes of the week from inside the office/work space
• Create a company podcast that feature your staff members/employees
• Give your audience a tour of the workplace
• How-to tutorials/videos - for example, if your business sells cosmetics or skin care products, show people how to use it properly.

 3. Be sure to reply/respond to comments

It is well-known that reaching out and replying to customers in comments can be an effective strategy. Many businesses are guilty of sitting back and waiting for the consumers to come to them. This should never be a strategy because of it's lack of effectiveness. Social media is now considered a customer service channel so it's more important than ever to communicate with your customers in real-time.

Reach out, like and comment. It looks good to other potential customers when they see that you are engaging. This is a great way to increase the chance of getting comments of your own.

Social media is a powerful tool to reach potential customers and drive sales. By using the strategies we’ve outlined in this blog post, you can create content that engages your audience and encourages them to act. Want help putting these tips into action? Dark Matter Strategic would be happy to assist! We offer free strategy sessions so that we can get to know your business and create a plan tailored specifically for you. Contact us today to get started!