Digital marketing professionals

Digital marketing can be broken down into 7 main categories: Search Engine Optimization (SEO), pay-per-click (PPC) advertising, Social Media Marketing on platforms such as Facebook, Instagram, Tik Toc, and Twitter, Content Creation/Marketing with blogs or videos, Email Marketing campaigns, Mobile Marketing - text and notifications - and optimizing your campaigns using Marketing Analytics and Metrics. 

Digital marketing is more than just an advertising campaign. Presently it’s the future of marketing and a cost-effective way to reach potential customers and keep existing customers coming back in the digital age.  Because it allows marketers to tailor messages that are relevant and interesting for their target market, the impact can be huge to a company’s bottom line. Using various platforms, an organization can target specific demographics and psychographics with the right message, in the right market, using the right media to effectively reach their ideal client and customer.

Although digital marketing can seem confusing and complex at times, it is based on sound principles from direct sales and traditional marketing.  Therefore, to be effective it requires a good understanding of marketing, human behavior, and tech to create effective campaigns. 

As I said above, these three disciplines serve to connect the right message, with the right consumer, in the right market.  Traditional marketing is a great way to reach a large audience, whereas digital marketing has the advantage of being able to reach very large, very specific audiences.  Understanding how people tick and what motivates their behavior helps marketers to create a targeted message that gets potential customers to take action or, at least, stop scrolling through their Facebook feed and look at your post or ad. 

The key point being that depending on the target market, and your ideal client, some media channels are more effective than others when combined with the correct message.

Dark Matter Strategic is a Digital Marketing Agency that uses multi-channel client acquisition strategies to get qualified prospects to book on your calendar or call your phone. 

We help 6 and 7 figure professional service businesses add 20 - 40 new clients every month without spending 5 figures on paid ads with our Done For You Multi-Channel, Wallet Out Client Acquisition Campaigns.

Contact us today to schedule your FREE Strategy Session:

Hello@darkmatterstrategic.com

(208) 810-4600